PETR ŠTURSA.
brand care in business & marketing
retail & online
I enjoy looking for, but also creating business and marketing opportunities, planning, inventing strategies, looking for ways and paths where data or analysis suggests, that it could be commercially interesting.
I think over a number of things, including services, how to make them better, faster, more efficient, cheaper, smaller, more powerful, more comfortable, better, others are beautifully imperfect, as they are.
I am interested in new technologies, applications, communication trends, I follow the surveys I analyze and look for the possibilities of their efficient use.
Strong customer-oriented thinking and vision, I apply when designing an environment to increase the business and marketing performance of various products, services and companies.
In spite of my optimistic attitude and lifelike perspective, I sometimes go into exploring the smallest details that have often shown me the right and effective way.
A number of mistakes I made in making decisions and later did not repeat, I have often gradually fixed and mainly understood.
Enough space and relaxed environment is what I rely on to lead creative teams, based on data built on strategy, correctly set KPIs, and by developing the potential, then I manage a business team and on-line communication.
I was at a number of great ideas and I know how long the way and activity of all team members is needed to describe, push, deploy and implement.
I know that it does not always, everything and immediately succeeds, realizes and effort, patience, bickering, endurance lead the project to a successful end.
01 PROFESSIONAL
MY KNOWLEDGE & SKILL LEVEL
BUSINESS MANAGEMENT
96%
PRODUCT MARKETING
MARKETING STRATEGY
86%
83%
BUSINESS DEVELOPMENT
RELATIONSHIP
DATA COLLECTION & ANALYSIS
MARKET KNOWLEDGE
95%
86%
86%
86%
SALES
LEADERSHIP
87%
95%
KEY ACCOUNT
94%
INNOVATIVE THINKING
96%
CREATIVITY & ORIGINALITY
98%
ACTIVITY & ENTHUSIASM
100%
02 LIVE IN NUMBERS
MY BUSINESS LIFE IN NUMBERS
> 200
> 1 500
> 500 M
USD
> 500
> 300 000
km
> 800
> 3 000
hours
> 250
team workshops
business partner meetings
revenue delivered
marketing campains
drive by car
retail store check
training & education
presentations
0
> 25 000
smoking cigarettes
E-mail
sent
< 50
mistakes I learned from
> 200
hours
> 10
> 100
1
> 14 000
spent
in airplain
countries
visited
business partners have become friends
my child was born
phone
calls
03 Experience
6Y (2008-2015)
LG ELECTRONICS
Sales Manager CZ/SK, Key Account Manager
Experience in Korean company producing TVs, AV, mobile phones, washing mashines, refrigerators and air conditioning.
Sales & Marketing strategy, business plan creation & fulfilment, Leadership, Relationship.
5Y (1998-2003)
ACTEBIS COMPUTER
Product & Sales Manager
Experience in German IT distribution company. Team member of founding branch office in Czech Republic. Responsible for sales and marketing Hewlett-Packard, Compaq products in portfolio. Purchase and relationship
Team leader & business manager.
2Y (1994-1996)
4Y (2015-
HP TRONIC
Leader of Corporate Business in Czech and Slovakia, Business Development, Product Marketing & Bid Manager, Data Analysis
Brand care in Business & Marketing experience for more than 130 retail DATART & EURONICS shops, online shops DATART.CZ, DATART.SK, KASA.CZ, EURONICS.CZ, HEJ.SK with more than 50 000 products from consumer electronics, IT, telco, home & garden, FMCG. From 2017 Leader of Corporate Business in Czech and Slovakia, responsible for team, relationship, business development and business results.
5Y (2003-2008)
XEROX
Key Account Manager
Experience in US company producing print & copy machines. Business development and sales strategy creation for local business partners. Local marketing plans and creativity. Management of business leads, tenders, CRM. Searching for business opportunities.
2Y (1996-1998)
H&J COMPUTER
Product & Sales Manager
Experience in local IT distributor & PC manufacturer. Responsibility for louching UNISYS products on Czech market, development net of business partners, sale & marketing plans and revenue fulfilment.
KRAL
Retail Shop Manager
Experience in local retail store, part time.
Forecasts, product management & visibility, POS, purchase, logistic, sales, customer care.